Wednesday, 3 April 2013

Re-Engagement Mechanics...and Tamagothchi's

I was recently alerted by 148Apps to the fact that NamcoBandai had released a free app version of the all time classic Tamagotchi for iOS and Android...Tamagotchi L.I.F.E


Ally McBeal, anyone?

Being a child of the 90's, I had to give it a spin and see if it was still as compelling as notsalgia would have me believe.

The game was unchanged, right down the default game view, framed within the 3 buttoned egg shaped key chain bauble that used to dangle from every backpack in middle school.   And it was a small revelation to realize that here was the very core game mechanic that formed the basis of  Zynga's money printing empire, virtual crop maintainence.

But what really piqued my interest -- and ultimately my ire -- was NamcoBandai's insidious exploitation of  push messaging.  I have never been so annoyed so quickly as I have with Tamagotchi L.I.F.E.  You cannot go 5 minutes without that needy little bugger "crying out" for you, pestering you to return to the game and "play" some more.  I deleted the app less than 2 hours after downloading.


Enough already...

Lesson to game designers: resource management games are a lucrative genre, and can be fun in the hands of skilled game designers (Thank you, Nimblebit).  But beware the push / prompt.  Use it judiciously, or forever lose a customer and earn an enemy.   

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